How Ellen works with SMBs

Full CMO thinking.
Fractional cost.

Whether you need a complete marketing overhaul or expert leadership in one focused area, Ellen steps in at the exact level your business needs right now.

Book a Discovery Call → See Engagement Options
🎯
Core Service

Marketing Strategy

Most SMBs have marketing activity. They don't have marketing strategy. Ellen builds the foundation: clear positioning, a prioritized channel plan, and measurable goals that connect to revenue.

The result is a 90-day roadmap your whole team can rally around, plus a framework for every marketing decision going forward.

What's included
  • Comprehensive marketing audit
  • ICP definition and segmentation
  • Competitive landscape analysis
  • Positioning and messaging architecture
  • Channel prioritization framework
  • 90-day marketing roadmap
90
Days to a clear marketing strategy from scratch
"Without a strategy, you don't have a marketing problem. You have a direction problem."
✨
High Impact

Brand Positioning

If your ideal customer can't immediately understand what you do, why it matters, and why you over a competitor, you're losing deals before they start.

Ellen develops a sharp, differentiated positioning statement and messaging framework that becomes the backbone of every piece of copy, every pitch, and every marketing asset you produce.

What's included
  • Positioning statement development
  • Value proposition architecture
  • Messaging by buyer segment
  • Voice and tone guidelines
  • Homepage copy and headline testing
  • Sales narrative alignment
5
Seconds for a visitor to understand your value before they leave
"Clear beats clever every single time. Your positioning should answer 'so what?' before the customer even thinks to ask."
⚡
Revenue Driver

Demand Generation

Demand generation isn't just running ads or posting content. It's building a systematic engine that consistently moves the right people from awareness to action.

Ellen builds and optimizes your demand gen program across the channels that actually make sense for your business, not the ones that are trendy.

What's included
  • Channel strategy and prioritization
  • Content marketing program
  • Email marketing and nurture sequences
  • Paid media strategy and oversight
  • SEO and organic strategy
  • Lead scoring and pipeline alignment
3x
Typical pipeline improvement in the first 6 months
"Demand gen is about building a system. One great campaign is luck. A great system is scalable."
👥
Leadership

Marketing Team Leadership

Your marketing team can only go as far as their leadership takes them. Ellen steps in as their fractional head: setting direction, removing blockers, managing vendors, and elevating everyone's work.

This isn't consulting from a distance. Ellen is in your team's Slack, in your standups, and in the decisions that matter.

What's included
  • Weekly team leadership and standups
  • Agency and vendor management
  • Marketing hire sourcing and onboarding
  • Performance metrics and reporting
  • Budget allocation and oversight
  • Cross-functional alignment (sales, product)
Direct
Access to Ellen, not an account manager
"Your team doesn't need someone to delegate to. They need someone to lead them."
🚀
Launch Ready

Go-to-Market Planning

Launching a new product, entering a new market, or pivoting your positioning? A go-to-market plan determines whether you get traction or radio silence.

Ellen builds the full GTM playbook: from ICP and pricing to channel strategy, launch sequence, and success metrics, so you hit the market with a plan, not a hope.

What's included
  • ICP and market segmentation
  • Positioning and messaging for launch
  • Pricing strategy guidance
  • Launch channel and timeline planning
  • Sales enablement materials
  • Launch metrics and success criteria
1
Chance to make a first impression in market
"Great products launched badly stay invisible. A smart GTM plan is the difference between traction and tumbleweeds."
Engagement options

Flexible to fit where you are.

Every engagement starts with a discovery call. From there, we scope the right level of involvement for your business and your stage.

All pricing is custom and discussed during your free discovery call. No surprises.

Common questions

Everything you want to know before reaching out

A consultant delivers advice and leaves. A fractional CMO is embedded in your business, leading strategy, managing your team, working with your vendors, and staying accountable to your results. Ellen doesn't write you a deck. She works your plan.
No. Ellen works with businesses that have no internal marketing staff all the way up to businesses with a full marketing team that needs stronger leadership. We scope the engagement based on what you actually need.
Ellen keeps her client roster intentionally small, typically 3 to 5 active engagements. This ensures you're never just another account. You have direct access to Ellen, not an account manager.
Start with a 30-minute discovery call. If it's a fit, most engagements kick off within 2–3 weeks of that call. Strategy Sprints can start even faster.
Ellen's expertise spans multiple industries and business models. The common thread isn't the industry. It's the stage: growth-mode SMBs that have outgrown their current marketing approach and are ready for senior leadership.

Still have questions?

Let's Talk →
Ready to grow smarter?

Check Ellen's Availability.

Engagements fill up. If you're serious about building a real marketing engine, start the conversation now.

Book a Free Discovery Call →