About Ellen

The marketing leader
your business deserves.

Years of senior marketing leadership experience, now available to the SMBs that need it most, at a fraction of the full-time cost.

♀ Woman-Owned ✦ Minority-Owned ⭐ Elite Fractional CMO
Ellen Koch, Fractional CMO
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Marketing Leadership
[Degree / Certification — add yours here]
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Based in [Your City]
Serving SMBs nationwide
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5+ Years CMO-Level Experience
Across multiple industries
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Fractional Engagements
Flexible, results-focused partnerships
The story

I built my career solving the exact problem you have.

Most SMB owners come to me having already tried everything: agencies that delivered reports but not results, junior marketers without the strategic foundation to lead, and gut-call decisions on budgets, channels, and messaging that never quite added up.

I've been on the other side of that table. For over a decade I've worked in senior marketing leadership roles, building and leading marketing functions across industries. I've seen what happens when marketing is owned by a strategist versus when it's owned by whoever has time, and the difference is staggering.

At some point I realized: the businesses that needed this expertise most were the ones who couldn't afford to hire for it full-time. So I built gocmogo: a practice specifically designed to give growth-stage SMB owners access to elite marketing leadership on a fractional basis.

No agency markup. No consultant handoffs. No 40-page decks that gather dust. Just a real CMO embedded in your business, driving strategy and execution until your marketing actually works.

As a woman and minority business owner myself, I understand what it means to build something meaningful with limited resources. I bring that perspective and that work ethic to every client I work with.

Marketing Strategy Brand Positioning Demand Generation Content Strategy Team Building Agency Management CRO & Website Optimization Email Marketing Paid Media Go-to-Market Planning Sales Enablement Marketing Analytics

Results, not reports

I measure my success by your revenue, not by how many slides I produce.

Clarity over cleverness

Great marketing is clear, specific, and honest. I'll call out jargon every time.

Operator mindset

I think like an owner. I'm in the room, not reporting from outside it.

Right-sized strategy

Your marketing plan should fit where you are, not where a Fortune 500 is.

Work with Ellen → LinkedIn Profile ↗
Why Ellen

Not an agency. Not a consultant. Something better.

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Accountable to outcomes

Agencies optimize for their metrics. Ellen optimizes for yours. Revenue, pipeline, and brand equity. Not impressions and click-throughs.

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Embedded, not external

Ellen works inside your business: in your Slack, in your meetings, on your team calls. Not emailing status reports from a distance.

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Builds while she leads

Strategy without execution is just a plan. Ellen does both: setting direction and rolling up her sleeves to see it through.

Ready?

Let's talk about your business.

30 minutes. No pitch. Just a real conversation.